![]() ![]() According to Datamonitor (2010), the commercial network portfolio of Tesco comprises: over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable localities 170 Metro stores which sell a variety of food products in town and city centres and 450 superstores which sell both food and non-food items including books and DVDs. ![]() The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. They operate approximately 4,331 stores in 14 countries around the world. Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2009 and employing over 470,000 people. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve this aim. This report is aimed at critically analysing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. ![]()
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